NELL GLADSON
Content writer
Content Manager
sEO Content Specialist
KAREN SNODGRASS COACHING
BRAND IDENTITY
WEBSITE RELAUNCH
DIGITAL MARKETING PLAN
Karen Snodgrass Coaching was a new venture for my client. Karen had a logo and a bare bones website. She understood that to be successful, she needed to solidify her brand and build a strategic plan to market her life coaching services to national and international clients.
I led Karen through a number of exercises to distill key brand elements including VOICE, VISION, MISSION, and PROMISE that would inform her digital presence and print collateral.
We received positive feedback on the brand messaging from potential clients at the Body Mind Spirit Expo in Portland, Oregon. Attention was then turned to translating our work in to a new www.karensnodgrass.com.
BRAND VOICE
aspirational
supportive
optimistic
relatable
in service
Brainstorming sessions brought the navigation and content elements in to focus.
To keep costs in check, we customized a design template and used stock images sourced from royalty-free libraries.
The new site incorporates video and online scheduling functionality and allows for the addition of a blog and other apps & features in the future.
BEFORE REDESIGN -
STATIC AND generic user experience
TELL YOUR STORY
The final stage of my work was to create a digital marketing plan to give Karen the roadmap to build her social media audience and move in to paid advertising as time and resources allow.